Pakistan’s fintech startup TAG gets funding at $100 million valuation

Fintech startup TAG Innovation Pvt. has received $12 million from investors including New York-based Liberty City Ventures and Canaan Partners in its fundraising effort to capitalise on the growing popularity of digital payments in Pakistan.

The Rawalpindi-based company’s fundraise was led by Liberty City and also included Addition LP, Mantis Venture Capital and Banana Capital LP, CEO Talal Ahmad Gondal said in an interview. Previous investors in the pre-seed round were Quiet Capital, Fatima Gobi Ventures. Polymath Digital doubled down in this round while Khwarizmi Ventures and the cofounder of Plaid William Hockey also participated.