OYO’s WeddingZ business thrives in a marriage of convenience

Hotel chain OYO Rooms has been in the eye of the storm in the past few months, but that hasn’t deterred its wedding planning business from scaling rapidly in India.

WeddingZ.in, a start-up acquired by OYO in August 2018, has grown 14-fold in the past 1.5 years despite OYO’s company-wide restructuring efforts.

“In the last 18 months, we have moved from two cities to 40 cities, from managing 200 venues then to 1,200 now. In terms of revenues, we have experienced a 14x growth since then; while in terms of number of employees, we have grown 10x,” said Sandeep Lodha, CEO, WeddingZ.in at OYO.

The growth at WeddingZ comes at a time when OYO is looking at a group-level job cut that is estimated to relieve some 2,000 employees from their jobs, along with shutting operations in 200 countries.