OYO to enter housing rental segment in Japan; forms JV with Yahoo Japan

Hospitality firm OYO Friday said it has entered into a joint venture (JV) with Yahoo Japan Corporation to make a foray into the housing rental market in Japan, targeting the young population.

Through the JV, named as OYO Technology & Hospitality Company, Japan, OYO will bring its housing rental product from India — OYO Living — rechristened as OYO LIFE to Japan from March 2019, OYO said in a statement.

“Japanese entrepreneur and former Japan market leader for Handy and Booking.com, Hiro Katsuse, has been appointed as the CEO of the newly formed joint venture company,” it added.