OYO forms JV with Yahoo to foray into housing rental market in Japan

Country’s largest hotel chain OYO on Friday said it had entered into a joint venture (JV) with Yahoo Japan Corporation to make a foray into the housing rental market in Japan, targeting the young population.

Through this entity, OYO will bring its successful housing rental product from India, OYO Living, re-christened as OYO LIFE to Japan, beginning in March this year. The company plans to provide home rental spaces at an affordable price targeting the growing population of Japan. Japanese entrepreneur and former Japan market leader for Handy and Booking.com, Hiro Katsuse, has been appointed as the CEO of the newly formed JV, the company said in a statement.