Oyo announces investment of Rs1400 crore in India, launches new Collection O brand

NEW DELHI: Hospitality chain Oyo Hotels & Homes announced a commitment of Rs 1400 crore ($ 200 million) for the India & South Asia business on Tuesday. Oyo said the investment is directed at its efforts to further double down on its expansion plans, improve customer experience and ensure increase in asset owner success.

The company also announced the launch of its new brand Collection O to its existing portfolio and also introduced an in-app SOS button that activates on check-ins. Oyo said currently, over 93% of Oyo’s sales are from repeat or word-of-mouth customers.