Own labels turn hot sellers for apparel, grocery retailers

As rising prices squeeze household budgets, retailers across apparel and grocery segments are seeing sales of their own brands or private labels surge, indicating consumers are increasingly shifting to these lower priced brands in supermarkets and department stores.

Most retailers, especially in the food and grocery segment, introduce their own cut-price versions or private labels of mass-produced products to earn higher margins but also offer consumers lower priced options. Unlike fast moving consumer goods, which have seen sales decline, lifestyle retailers have posted double-digit growth despite price hikes.