Over 80 per cent Indian retailers do not see e-commerce as a threat: Report

NEW DELHI: A majority of Indian retailers surveyed do not feel e-commerce is threatening their operations, with only 18 per cent saying that their sales have been impacted by online selling platforms, claims a study. The top industries witnessing the highest contribution from offline sales are FMCG & Retail (97 per cent), Food & Beverage (95 per cent), and Consumer Durable & Electronics (93 per cent).

MSME-focused digital lender in India NowGrowth surveyed around 3,000 Indian retailers and shoppers across more than 25 top cities in India, wherein it was found that at-home delivery remains a top priority for shoppers, with 60 per cent of offline retailers receiving customer requests to start home delivery services.