Over 8 million customers expected to shop during Myntra’s festive sale

Walmart-owned online fashion retailer Myntra is expecting over 8 million customers to shop during its flagship sale event, Big Fashion Festival (BFF), next month. Last year, about 6 million customers shopped during the event.

“We expect around 40 per cent to 45 per cent of the demand coming from Tier-II and Tier-III cities and towns. The demand is steadily moving up,” said Nandita Sinha, chief executive officer at Myntra, in an interview.

With over 23 lakh styles from more than 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortments of selections across fashion, beauty, and lifestyle ever. Over 5 lakh new styles have been added from brands that are popular among non-metro customers.