Over 50,000 kirana stores onboard Flipkart for festive season

In a move to make ecommerce more inclusive, Flipkart said more than 50,000 kiranas have partnered the platform in preparation for the festive season and the ‘Big Billion Days sale.
Flipkart said it has significantly expanded its kirana onboarding programme to make deliveries to customers in more than 850 cities.
The number of kiranas joining the programme has doubled since last year.
“Through a combination of their hyperlocal presence and innovations by Flipkart, this programme has become a great enabler in strengthening the kirana ecosystem in the country,” said Amitesh Jha, Senior Vice-President, Ekart and Marketplace, Flipkart.
The company aims to provide a personalised e-commerce experience to millions of consumers while creating opportunities for digital upskilling as well as additional income for kiranas.