Over 50 per cent of users may shun social media by 2025 as misinformation, toxicity grow

NEW DELHI: The spread of misinformation, toxic user bases and the prevalence of bots are the reasons why more than 50 per cent of consumers will either abandon or significantly limit their interactions with social media by 2025.

A Gartner survey found that 53 per cent of consumers believe the current state of social media has decayed compared to either the prior year or five years ago.

Concern about the impact of anticipated GenAI use in social media is high and over 7 in 10 consumers agree that greater integration of GenAI into social media will harm user experience.