Over 20 million viewers in India streaming YouTube on TVs, consumption of Indic language content rises

NEW DELHI: More than 20 million people in India streamed YouTube on their TV screens in May this year – up 45 per cent year-on-year – reflecting the increasing preference of users to tune into the platform from their living rooms, the video streaming company said.

The Google-owned platform also highlighted that a growing number of YouTube viewers prefer watching content in Indic languages like Hindi, Tamil, Telugu and others.