Over 1 mn small enterprises shop on Amazon Business during festive sale

Amazon Business, the marketplace for businesses, run by the e-commerce giant has witnessed the biggest ever participation from MSME (micro, small and medium enterprises) buyers during its Great Indian Festival (GIF) sale.

The month-long GIF began on midnight of October 16 with Prime Early Access and opened up for all customers on October 17. Over the first 7 days, GIF became the biggest ever event for MSMEs on Amazon Business seeing participation of over 1 million MSME buyers.

“There is a 2.4X increase in new MSMEs creating an account on Amazon Business,” said Peter George, director, Amazon Business. “Over 50 per cent orders coming from tier-2 and 3 towns.”