Ovations, hugs and soaring speeches as Apple embraces Hollywood

Apple Inc brought in Oprah Winfrey, Steven Spielberg, Jennifer Aniston and Jason Momoa to talk up its new television streaming service at a Hollywood-style event on Monday marked by standing ovations, hugs and soaring rhetoric.

The event ended almost 18 months of secrecy over Apple’s television project and featured some of the biggest names in entertainment promoting their original content shows. Apple is working to reinvent itself as an entertainment and financial services company as sales of its iPhones fall.