Outplay gets $7.3-million Series A funding from Sequoia India

Bengaluru: Outplay has raised $7.3 million from Sequoia Capital India in its Series A round, as the sales engagement platform looks to ride the tailwind of digitisation of outbound sales due to the Covid-19 pandemic.

Founded in 2018 and launched in the subsequent year, Outplay helps automate and personalise sales calls and brings conversations from multiple channels such as email, phone, SMS, LinkedIn, Twitter and chat into a single interface.

“Outbound sales teams are truly the dark horse of the sales organisation—the targets are high, but the methods aren’t scientific,” Outplay’s chief executive officer Laxman Papineni said.