OTTs may spend less on entertainment shows amid focus on margins

Over-the-top (OTT) platforms are likely to ease spending on entertainment content due to hectic merger and acquisition (M&A) activity in the media sector, impacting commissioning of fresh content amid stagnation in subscriber growth and a renewed focus on profitability after years of unbridled investment, say experts.

Experts believe that OTT entertainment content spending will continue to be driven by streaming giants Netflix and Amazon Prime Video as Indian media companies are either recalibrating their content strategy or going slow on greenlighting new shows due to M&A activities.