OTT players bet big on tie-ups to get the edge

A hyper-competitive video streaming space with over 35 services has made India a peculiar market for overthe-top (OTT) players.

As all of these rivals try to grab eyeballs, some interesting partnerships are being forged or and others being explored.

Times Internet-owned MX Players already have content tie-ups with Sony Liv, Arré and Hoichoi, while Disney Indiaowned Hotstar has in-app partnership with Reliance Jio and content tie up with Hooq.

Similarly, telecom operators like Airtel and Vodafone Idea are also looking aggressively at partnerships with both offering live television channels as well as free or discounted subscriptions of other video OTT services like Amazon Prime Video. Latest in the list of partnerships is ZEE5, the video streaming