OTT platforms, robust internet connectivity help drive smart TV sales in India: Report

New Delhi: Popularity of OTT or over-the-top content platforms and robust internet connectivity is driving growth for the smart TV market in India, according to a report by Counterpoint Research.

India’s smart TV segment was the fastest-growing segment with an up of 25% yearly growth in 2019. The segment saw the entry of smartphone brands such as Motorola, Nokia, OnePlus with their Smart TVs.