OTT platforms may not stream movie with poor box-office collection: Report

With the growing number of digital streaming platforms, the percentage of overall film revenue is also growing. However, analysts say that this trend may not hold in the future as streaming platforms realign their spending to increase the profitability of their operations, the Economic Times (ET) reported.

The proportion of movie revenue from the sale of digital rights rose from almost 10 per cent in 2019 to about 21 per cent in 2022, said the report.

On the other hand, the share of revenue through the sale of television broadcast rights decreased from over 11 per cent in 2019 to 5.8 per cent in 2022.