OTT content in line with IT Rules: Lobby groups tell MIB

Two of India’s leading over-the-top (OTT) industry lobby groups have told the government that their OTT platforms are ensuring compliance with IT Rules even before the content is published.

The Indian Digital Media Industry Foundation (IDMIF) and the Internet and Mobile Association of India (IAMAI) have, in separate but identical letters, to the ministry of information and broadcasting (MIB) said that OTT platforms have agreed to go through a thorough process to ensure that the content they produce is in accordance with the Code of Ethics of the IT Rules 2021. The rules describe OTT platforms as online curated content platforms (OCCPs).