Originals, steps against password sharing help Netflix add 9.33 mn users

Netflix Inc. posted its best start to the year since 2020, attracting more new customers than anyone expected thanks to a strong slate of original programs and a crackdown on password sharing.

The company added 9.33 million customers in the first quarter of 2024, according to a statement Thursday, nearly doubling the 4.84 million average of analysts’ estimates. Netflix attracted new customers from all over the world, showing particular strength in the US and Canada. Those new subscribers helped the company beat forecasts for sales and earnings as well.