Order item volume during Republic Day sales up 18.7% from last year, says Unicommerce

Unveiling the analysis for the 2024 Republic Day sales compared to the sale in 2023, Unicommerce revealed that its e-commerce order item volume increased by 18.7 per cent during the Republic Day sale in 2024, as compared to last year’s sale period. The company analyzed order items processed through its platform during the nine days (13th to 21st January) of the Republic Day Sale.

The growth of e-commerce during the Republic Day sale has been supported by attractive deals and nationwide marketing campaigns done by leading marketplaces, the report stated. This has helped marketplaces record a year-on-year (YoY) order item growth of 28.7 per cent during the period.