Oppo unveils ColorOS 7, bets on India-specific features to drive user base

While smartphone makers are diligently working towards breaking the monotony in product designs, a recent shift in focus has landed them waging wars against each other to convince customers for their software. A phone’s software carries as much weight to the user experience as the design and hardware. Which is why phone brands have come to emphasise on why their smartphones are more than the devices overstuffed with high-end specifications. Oppo, one of the top five smartphone vendors in India, hosted its first software-centric event in New Delhi to talk about its new software called ColorOS 7.

ColorOS 7 is claimed to be the biggest update to Oppo’s custom skin family, which now has more than 300 users globally, covering 140+ countries. “ColorOS 7 is the perfect continuation of Oppo’s signature brand identity,” said Eddie Opara, a partner at Pentagram, a design agency that Oppo has collaborated with to develop the new software.