Oppo-owned smartphone maker Realme eyes 12-15% market share this year

Smartphone maker Realme is aiming at a 12-15 per cent market share in the country’s smartphone space this year which marks its first full year of operations in the country.

Launched in May 2018, the company in which Oppo has a 100 per cent stake holding, had a six per cent market share during January-March this year with around seven million active users. It made this mobile phone brand the fourth largest in the country.

In this endeavour, the company intends to sell 15 million smartphones in the ongoing year and will be focussing on increasing its offline presence across 20,000 outlets in the country and opt for six exclusive experience zones across the metros and 50 kiosks in malls in upcountry locations.