Oppo eyes 50% business contribution to overall revenue from online sales in 2021

Smartphone maker Oppo expects online sales to contribute about 50 per cent to overall business of the company in this year with its reach expanding to smaller towns as well through e-retailers, a senior company official said on Monday. Oppo India Chief Marketing Officer Damyant Singh Khanoria told that as part of its omnichannel strategy the company is looking to focus on its online presence.

“Our intent and ambition from the e-commerce platform is to really drive about 50 per cent of overall business through ecommerce. It’s Flipkart and we are also ramping up our own presence in e-commerce,” Khanoria said when asked about the business outlook of the company for the year.