Oppo aims for slew of launches to tap India festive season

New Delhi: Oppo is planning a series of launches in the months to come as it gears up for the crucial festive season sales that is set to kick off from August, with the company banking upon its newly launched Reno10 series smartphones to lead the charge, a senior executive of the company said.

“When it comes to Diwali, the Reno10 series is going to be our lead device in this (premium) price segment. It is going to be our opening batsman for the back half of the year, but we will have a series of launches that will come up in the months to come,” said Damyant Singh Khanoria, chief marketing officer, Oppo India.