Opinion | We are going back to Web 1.0 with Web 3.0 and blockchain

The last couple of weeks have seen a spate of horrific news items about assaults and murders of young women in the country, such as in Hyderabad and Unnao. What added insult to injury was what I saw on my Twitter feed: In screen after screen of outrage, horror and condemnation of such incidents, I could not help but notice a prominent ad of the world’s largest condom company. The sheer insensitivity was appalling, but it is quite possible that this particular company was unaware of this error. Clearly, no employee of that company or its ad agency had decided on placing this ad there. In fact, no human being had. The ad was there because an “intelligent” algorithm decided that since the word “sex” was mentioned so often in the feed, perhaps someone was in need of a condom.

This has happened before. Global car companies have been mortified to see their latest model being advertised along with Google searches for catastrophic car accidents.