Opinion: Because a run could be for more than just fun

One of the positives of the explosive internet penetration in India has been widespread awareness of the varied causes that non-profits are investing their blood, sweat, tears and money in. That these non-profits spend a good part of their working hours trying to raise funds to support their work is common knowledge.

At some point, most of us have been cornered by young men and women with pamphlets and blank Excel sheets (where they write donors’ names and email addresses) asking for 2 minutes of our time and some of our money. That’s on-ground fund-raising and the people who do this are called “chuggers”. In the West, many make a career out of “chugging”. Other popular fund-raising options are fund-raising galas, music gigs, theatre performances, art shows, donation/collection drives and sponsorships of children.