Open Network for Digital Commerce a fascinating idea; excited about prospects: Amazon India senior executive

Amazon is “excited” about the prospects of Open Network for Digital Commerce in India’s still-nascent e-commerce market, its Country Manager for India Consumer Business Manish Tiwary has said, describing the network as a fascinating idea.

The views assume significance as the government in April this year launched the pilot phase of India’s own open network for digital commerce or ONDC, a UPI-type protocol, in five cities, with the ambitious project geared to democratise the fast-growing e-commerce sector, help small retailers and reduce the dominance of online retail giants.