OnMobile partners Samsung to build and manage its contests ecosystem

NEW DELHI: Mobile entertainment provider Onmobile has collaborated with Samsung to build and manage its contests ecosystem as part of which Onmobile has integrated its contests platform to provide contest-based rewards to Samsung My Galaxy app users.

“OnMobile has integrated its contest platform with Samsung’s My Galaxy app with an objective to increase interactions with service, the time spent and to drive engagement,” it said in a statement.

Currently, there are over 20 million ‘My Galaxy’ app users in India.

The mobile contests platform by OnMobile offers contextual topics, with instant gratifications, fair winner selection and real prizes, paramount for user engagement. “The initial response has been very encouraging,” the company said.

“Contests have been a top revenue generator for our business partners across the globe, and we are very excited about bringing this leading-edge platform to the users of Samsung My Galaxy App,” said Sanjay Bhambri, President& Chief Operating Officer, OnMobile Global Limited.