Only 5 in 10 Indian brands adopted generative AI: Report

At work, about 94 per cent of Indian employees said they had already used generative AI in marketing and customer experience campaigns, with 52 per cent employing large language models and 50 per cent utilising text-to-image generators to create promotional brand materials and content, according to the software major Adobe.

However, only 47 per cent said the company they work for currently uses generative AI tools.