Only 10 lakh units transacting digitally out of 10 crore MSMEs in India highlights vast B2B opportunity: ONDC’s Vibhor Jain

Ease of doing business for MSMEs: Less than 10 lakh MSMEs transacting digitally out of almost 10 crore MSMEs in the country and less than 1 per cent of people buying products from MSMEs digitally talks about the vast opportunity existing in the business-to-business (B2B) space, said Vibhor Jain, Chief Operating Officer at the government’s open e-commerce network Open Network for Digital Commerce (ONDC).

“However, this sector faces a range of obstacles, including limited credit access, slim profit margins, and the need for quality assurance in online trade. To address these issues, it is crucial to build trust,