Online to Offline: Latest move by Xiaomi, Vivo, Samsung, Oppo to fetch long-term results

NEW DELHI: Smartphone makers’ latest move to adopt online to offline (O2O) strategy will not just help their retail partners regain lost business and address pent-up consumer demand but will also allow brands to acquire a better sense of retail partner capabilities.

Analysts believe that these initiatives will further evolve and will lead to convergence of various channels in the country, besides offering new opportunities to retailers to diversify and better compete with eCommerce players.

Xiaomi, Samsung, Vivo, and Oppo recently came up with their new online to offline (O2O) initiatives in the country.