Online smartphone sales cross offline numbers for first time ever in 2022

The sale of smartphones through online platforms like Amazon and Flipkart overtook sales through offline retailers for the first time in 2022, a report in the Economic Times (ET) said. This was the first time when channels of sales were operating at their normal capacity since the onset of the Covid-19 pandemic.

The offline channels were impacted due to the tepid consumer demand. In 2022, the shipments to retail stores fell 15 per cent year-on-year (YoY). On the other hand, the shipments to online channels fell 6 per cent YoY but accounted for a market share of 53 per cent, the report added citing data from IDC India.