Online shopper base grows 20 per cent in festive sales week

Chennai: The festive week sales by e-commerce companies touched $4.6 billion, with mobile phones worth Rs 68 crore selling every hour across different platforms.

The first week of online festive sales from October 2 to 10 saw 23 per cent sales growth in 2021 with different e-commerce players selling $4.6 billion or Rs 32,000 crore of goods online, according to RedSeer Consulting. Last year, the total sales stood at $3.7 billion or Rs 26,000 crore.