Online sales see growth from Tier 2, 3 cities, UPI to rule payments: Report

E-commerce buying is growing in Tier 2 and 3 cities. A new breed of “tech-powered” entrepreneurs is emerging from these cities in the country, according to fintech company Instamojo’s e-commerce outlook 2021 report.

The report said entrepreneurs understand the power of online presence and digital operations. There has been a 3X growth in unique businesses creating online stores. Businesses will come prepared with lean and flexible models that operate in an online-offline mix. The focus will be on selling directly to the consumer in 2021. Patna, Guwahati, Imphal were some of the many cities that topped the charts.

“Small businesses in India are today evolving themselves as per the consumer and industry requirements.