Online product displays can shape buying behaviour, claims study

According to new University of California San Diego research, curated product recommendations during online shopping can change whether people buy a product they had been considering.

The findings of the study were published in the journal ‘Frontiers in Neuroscience’.

The study by Uma R. Karmarkar, assistant professor at the UC San Diego Rady School of Management and School of Global Policy and Strategy, found that display items that come from the same category as the target product, such as a board game matched with other board games, enhance the chances of a target product’s purchase.