Online grocery firm Grofers raises over $200 mn led by Softbank Vision Fund

Grocery delivery firm Grofers has raised over $200 million in a fresh round of funding, led by the SoftBank Vision Fund, it said on Wednesday.

A new investor, KTB, and existing investors, Tiger Global Management and Sequoia Capital, were also part of the funding Round F, raising the stakes in the high competition grocery market.

The company, which has been able to hold its own against players, including Bigbasket and Amazon Now, said it would be using the latest round to expand into new markets, further building its supply chain, warehousing infrastructure, and private label products, which has been one of its big focus areas.