Online gaming platform Zupee announces Kapil Sharma as brand ambassador

Online gaming platform Zupee announced comedian Kapil Sharma as its new brand ambassador as it seeks to expand its presence in the industry. Earlier, the platform had also signed a celebrity association with Salman Khan.

Zupee also announced its campaign “India Ka Apna Game” to celebrate the popularity of Ludo, “honouring its strong connection among the masses, while further extending the platform’s outreach”.

The campaign’s objective is to evoke a deep-rooted affection for Zupee’s flagship product, Ludo. This initiative goes beyond just fostering a spirit of enjoyment and thrill, it also aims to democratize Ludo, making it accessible and inclusive across various social backgrounds and diverse audiences.