Online gaming firms explore ways to keep users engaged

PUNE: Online casual gaming firms saw traffic surge just days into the nationwide lockdown that began on March 25, industry players told ET, as people spent more time indoors and as first-timers took the plunge into internet gaming.

Casual gaming is targeted at a mass audience and normally requires a lower investment of time and money.

Poker network Pocket52 said it grew its user base five-fold over the last three months, while Paytm First Games said it added 100,000 users a day. Regional language gaming platform WinZO reported 150 million micro transactions on its platform.