Online fashion users expected to grow to 200 million in the next five years: Amar Nagaram, Myntra-Jabong

BENGALURU: “India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently.

Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making m-commerce the future of Indian fashion retail.

“Data shows that each viewer spends an average of 22 minutes per session on the Myntra app,” said Nagaram.

India has the world’s largest population of millennials in absolute terms accounting for nearly 34% of the country’s total population with 440 million falling in the age group of 18-35 years, according to a study by consulting firm Deloitte.