Online content consumption surged significantly during March last year due to lockdown

AHMEDABAD: Consumption of contents on Indian over-the-top (OTT) platforms surged significantly during the lockdown month of March 2020 compared to the same period a year ago, according to a report.

Consumption of gaming, entertainment contents on streaming platforms, and usage of smartphones saw a significant rise, said the report published by MICA Ahmedabad in association with Ahmedabad-based start-up Communication Crafts on Wednesday.