Online car sales may gain traction post Covid-19, auto retail needs to become virtual: EY

Post the COVID-19 crisis, online car sales are likely to gain traction as customers would lean further towards contactless modes of purchasing, according to a report by consultancy firm EY.

With the fear of infection and lack of hygiene likely to move people’s preference back to personal mobility, which in turn is likely to reverse the trend of declining car sales, EY said automotive retail needs to become virtual, lean and flexible to align with the sudden accelerated change in consumer behaviour.

“Post the COVID-19 crisis, there is no denying that customers would lean further towards online and contactless modes of purchasing. Vehicles may very well fall in the same category too.