OnePlus zooms past Samsung, Apple in Indian premium segment

New Delhi: Riding on its flagship OnePlus 7 series, Chinese smartphone maker OnePlus captured its highest-ever shipment share of 43% in the second quarter (Q2) to become the leader in the premium segment ( ₹30,000 and above) in India, Counterpoint Research said on Wednesday.

OnePlus debuted into the ultra-premium segment ( ₹45,000 and above) with OnePlus 7 Pro and immediately captured 26% share.

“This ultra-premium segment is a subset of the overall premium segment and usually led by Samsung and Apple. With healthy sales of Samsung Galaxy S10-series, OnePlus 7 Pro and Apple iPhone XR the volumes in this segment almost doubled,’ said Karn Chauhan, Research Analyst at Counterpoint Research.