OnePlus to invest $150 mn for mobile imaging R&D; partners Hasselblad for camera hardware

NEW DELHI: China’s OnePlus on Monday said that it will invest over $150 million on camera and imaging development over the next three years. It has partnered with camera manufacturer Hasselblad to co-develop camera hardware for the upcoming OnePlus flagship devices.

The two companies have already been cooperating on the revamped camera system–Hasselblad Camera for Mobile–for the new OnePlus 9 Series, set to launch globally on March 23.

“With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera,” said Pete Lau, Founder and CEO of OnePlus.