OnePlus takes TV offline, takes on Samsung, LG

New Delhi: Chinese smartphone player OnePlus is taking its premium segment smart TV to offline, in an exclusive tie up with Reliance Digital across 600 stores countrywide. The move is set to spruce up competition for traditional brands like Samsung, Sony, LG and Panasonic that have held the larger share of the offline market in the past.

The company, which globally launched its smart televisions from India in August, claimed to have taken 42% share of the premium smart TV segment on online partner Amazon during the first few days of festive sales that began early this month, and now intends to cater to offline market which is still a large portion of retail sales in India.