OnePlus ropes in Jasprit Bumrah as brand ambassador for wearable category

NEW DELHI: Chinese smartphone and wearables maker OnePlus Friday said it has roped in Indian cricket Jasprit Bumrah as the Brand Ambassador for its wearable category.

The association between OnePlus and Bumrah will include a 360-degree campaign and will be kickstarted by a ‘OnePlus x Jasprit Bumrah’ film on OnePlus India YouTube and Instagram.

“For young India today, Bumrah represents a passion for a healthy, fit, and active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for. This association with Jasprit Bumrah marks yet another milestone for the OnePlus’s journey in India,” the company said in a statement.