OnePlus named India’s top premium smartphone brand

Chinese smartphone brand OnePlus became the top player in the Indian premium smartphone segment by securing 33 per cent of the market share, as per Counterpoint’s Market Monitor Service report 2019. The OnePlus 7 model emerged as the number one premium smartphone model in 2019.

According to the company’s report, the performance of the OnePlus 7 Pro drove the brand’s ultra-premium smartphone shipments. The contribution of OnePlus’ ultra-premium segment to the overall OnePlus portfolio grew from 2 per cent in 2018 to a whopping 25 per cent in 2019.

Headquartered in Bengaluru, OnePlus registered record shipments in 2019 as it surpassed two million shipments in a year in India.