OnePlus investing Rs 100 crore to build offline network in India; launches 8T smartphone

NEW DELHI: OnePlus is making an investment of Rs 100 crore to expand its offline retail presence and will open 3,000 new stores to expand its reach in even tier 3 and tier 4 cities in line with its strategy to expand to a much wider user base with its smartphones, smart TV and connected devices.

OnePlus currently has 5000 points of sales, including larger modern trade retail shops through 14-15 partners like Reliance Digital, Vijay Sales, Sangeetha Mobile among others. In terms of general trade, it is present across 3000 shops in over 800 cities.