OnePlus enters India’s affordable TV market with new devices starting at Rs 12,999

Chinese tech giant OnePlus, on Thursday, entered the affordable TV segment with the launch of two new series, U Series and Y Series, in India.

The launch comes at a time of rising border tensions between India and China, nation-wide calls for boycott of Chinese products, and a ban on 59 Chinese apps by the Govt. However, the anti-China sentiment doesn’t seem to have hampered the young brand’s plans of introducing its price-sensitive TVs in the country.

The TVs with a starting price of Rs 12,999 were launched in a virtual event due to the coronavirus pandemic. This new price is a big change from the brand’s first TV that was launched at a starting price of Rs 69,999 last year.