OnePlus dials into Bharat, says getting huge response from cities and towns

OnePlus, the Shenzhen, China-based premium phone maker, is fast expanding to tier-II and tier-III cities and towns in the country — it says there is huge response from these regions.

The firm is looking at going beyond the metro cities by scaling up its offline stores to over 5,000 and setting up more than 100 ‘experience centres’ in the top 50 cities by next year, said Vikas Agarwal, general manager and head of OnePlus India.

Till recently, OnePlus was mainly relying on e-commerce platforms for reaching customers. India has already become its largest and fastest growing market, accounting for over a third of overall revenue.

“India is one region which has performed best as compared to any other market (for us). That is very counter-intuitive because when we entered India, nobody expected OnePlus or the premium segment to do so well,” said Agarwal. “But, today, India is the fastest growing premium smartphone market for us. People do have that money to spend. Though there is talk about economic slowdown, our sales are better than ever.”